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Category Archives: Realtor

WHY BUYERS AND SELLERS SHOULD USE REALTORS

home for sale Buyers need a Realtor to guide them through the process of buying a home.  Every so many years, forms are updated, rules change and lending practices change.  A buyer can’t navigate all of this alone, they need someone who is up to date on all the rule changes – that is where a Realtors come in to play.  Realtors need to take a certain amount of continuing education every year, so Realtors can remain on top of their game.

Click this link to read the 175 reasons a buyer should use a Realtor.

Sellers also need a Realtor when it comes time to sell their home.  The average person only sells a home two or three times in a lifetime.  A Realtor does it for a living and closes many transaction per month.  Wouldn’t you rather have someone who knows what they are doing than trusting your closing to just yourself and the buyer.  Check out the infographic below (from “Keeping Current Matter”)  for why you should not be a “For Sale By Owner”!

FSBO-2014

 

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12 THINGS YOUR AGENT MUST DO TO MAXIMIZE YOUR PROFITS!

12 THINGS YOUR AGENT MUST DO TO MAXIMIZE YOUR PROFITS!

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn

Ready to List With A Real Estate Agent?

Do you understand the process of selling your home — all the “little” details? Before you list with an agent, educate yourself about all the possible things you could face. Be as informed as possible, so you can make the absolute best business decision. After all, the sale of your home is a business decision.

Most of us are not tuned in to the trends and fluctuations of the real estate market. Additionally, we are not aware of the steps necessary to maximize profits from the sale of your home. Typically, you rely heavily on an agent to lead you down the most profitable path. Well, when you consider your home is probably your largest financial asset, doesn’t it make sense to list with someone who will maximize your profits? But how do you find that agent?

This report is designed to empower you with critical information necessary to evaluate an agent’s qualifications and help you identify the professional top producer. The more involved you become, the better chance you have of choosing the right agent and consequently, the higher your profits will be!

Start by doing some research. Who are the most active agents in your market? Look at advertising to see how professional it is, ask friends and family, drive around the neighborhood looking for yard signs, then compile a list of agents.

1. The Phone Interview – Place a call to each of the agents on your list. Document how quickly they returned your call; keep in mind, they will be returning calls to your prospective home buyers. Do an initial ‘feel-out’ interview over the phone so when you meet, you will both be prepared.

2. Request a Complete Plan – From title to escrow, request a complete plan of all the services they will provide you when you list with them.

3. Evaluate Their Team – Top producers will have established relationships with lenders, title reps, inspectors, etc. These professionals are there for your benefit. If they are ill-prepared to handle all the steps of your transaction, look elsewhere!

4. Alternative Report – Request a complete report of alternatives to the home sale. What would current market leases generate? Rentals? Responsibilities attached with leasing? Have your agent educate you about all your options.

5. Insist on Pre-Qualification – Don’t waste valuable time negotiating or showing your property to unqualified prospects. Insist that your agent pre-qualify candidates to screen out all unwanted prospects.

6. A Net Sheet – See in writing a complete net sheet, minus commissions and fees, showing your exact proceeds at the time of sale.

7. A Marketing Plan – This is the heart of your agent’s overall strategy. Require a step-by-step plan with innovative new ways to attract home buyers.

8. Telemarketing Efforts – Investigate the agent’s telemarketing team. Do they just cold call? Or do they have a strategy to create proactive leads and call on those prospects.

9. Direct Mail – Investigate the agent’s capacity to send direct mail. How often do prospects receive mail? Is it professional? Does the mail piece motivate prospects to pick up the phone and call?

10. Advertising – Is it well written and professional? How many ad venues do they utilize? They should be advertising to as many on-line , community or local newspaper, and yard signs. Remember, the quality of the advertising will directly influence how well your home will be perceived.

11. Negotiation Strategy – Have a written, well-conceived, negotiation strategy. The old adage “You don’t get what you deserve, you get what you negotiate,” rings very true in real estate. Insist on a sound negotiation strategy before you entertain buyers.

12. Closing Strategy – Be sure to get a written closing checklist. You need to know in detail how you will conclude the sale of your home. This should provide a step-by-step procedure that will be easy to understand and follow.

My hope with this report has been to educate you and help you avoid the pitfalls many home sellers go through. I hope you found the ideas valuable and if there is every any way I can be of service to you or anyone you care about, please contact my office. Your initial consultation is always free and you are under no obligation of any kind. I’d love to hear from you!

3 REASONS TO LIST YOU HOME WITH A LOCAL AGENT.

3 REASONS TO LIST YOU HOME WITH A LOCAL AGENT.

“Always desire to learn something useful.Sophocles

During my daily reading, I came across this piece that I found to be good advice. Enjoy!

3 reasons to list home with a local agent.

UPDATE

UPDATE

“If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”  –  Michael Jordan

Wow, a lot has happened since I last posted something on my blog. Believe it or not, I feel guilty for not posting in the past three weeks, but I have been very busy.  I’ve changed firms and in so doing had to learn a new platform for working with my leads.  I’m still trying to find a place for all the stuff I brought home from my office and I am also learning the Equator platform for dealing with short sales. One good thing is I did get all my files straightened out, so at least I can find a document when I need one.  To top things off, I’ve got my foot in an air cast.  It seems that it’s not broken, it’s a torn ligament.  I think I would have been better off breaking something.  Oh well this too shall pass.

I find it truly amazing that a small firm can get so many leads and a large firm such as the one I left, only gets a few leads per month.  So far in the three weeks I’ve been with this firm, I have received about 100 leads. Even if only 10% pan out – that’s 10% more than I would have had with the firm I was with before.

Now that I’m getting the hang of utilizing the lead platform, I believe I will be able to find some time to get back to blogging.  I actually miss blogging. I didn’t think blogging would get under my skin the way it did but it sure has; although there are times I struggle with what to write.

For this evening, I would like to leave you with something to ponder.  It is Werner Erhard’s definition of responsibility.

“Responsibility starts with the willingness to experience yourSelf as cause.

It starts with the willingness to have the experience of yourSelf as cause in the matter.

Responsibility is not burden, fault, praise, blame, credit, shame, or guilt.  All of these include judgments and evaluations of good and bad, right and wrong, or better and worse.  They are not responsibility.  They are derived from a ground of being in which Self is considered to be a thing or an object rather than context.

Responsibility starts with the willingness to deal with a situation from and with the point of view, whether at the moment realized or not, that you are the source of what you are, what you do, and what you have.  This point of view extends to include even what is done to you and ultimately what another does to another.

Ultimately, responsibility is a context – a context of Self as source – for the content, i.e., for what is.”

THE BENEFITS OF A HIGH-TECH AGENT

THE BENEFITS OF A HIGH-TECH AGENT

Technology  “If it keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright

Unsophisticated home-shoppers tend to select a real estate agent based on a chance encounter at an open house or a friend-in-the-business referral. Savvy home-shoppers, on the other hand, do their homework, contact several successful agents and prepare lists of questions to ask these agents during how-can-you-help-me-buy-a-home interviews. Some of the questions should concern how involved the agent is in the high-tech aspects of real estate. All other qualifications being equal, here are six reasons why a tech-savvy agent can be a good bet.

1. High-tech agents use e-mail to keep in touch with their clients.
If you want to communicate with your agent via e-mail about houses for sale, purchase negotiations and the status of your real estate transaction, you obviously need an agent who not only is equipped to send and receive e-mail messages, but also actually uses e-mail. Even better would be an agent with a laptop computer, alphanumeric e-mail pager or other on-the-go e-mail capability.
2. High-tech agents have great access to information.
It’s no secret that the Web contains massive amounts of pertinent, informative and helpful information about real property and the business of real estate. A high-tech agent can find neighborhood profiles, mortgage qualifying calculators, real estate news, markets trends reports and much more with a few mouse clicks.
3. High-tech agents can steer you toward educational Web sites.
First-time home buyers, in particular, need to educate themselves about the wide world of home-buying and homeownership. A high-tech agent can recommend Web resources that explain everything from how to shop for a mortgage and why you need title insurance to how to pack your belongings and where to get seeds for your vegetable garden.
4. High-tech agents can help you house-hunt on the Web and by e-mail.
The days of squinting at tiny blurry pictures in a proprietary MLS book, then driving around for hours in the agent’s car are fast coming to an end. A high-tech agent can point you to the best and biggest house-hunting Web sites and use e-mail to zap new listings that meet your criteria directly to you.
5. High tech agents network online with other high-tech agents.
E-mail is becoming a popular means of communication for real estate agents, who use it to promote their listings to one another and keep in touch with market developments. In some communities, agents who don’t use e-mail are falling out of the loop.
6. Coming soon: High-tech agents will be able to organize and manage your transaction in cyberspace.
A number of real estate companies and organizations are vying with one another to be the first to launch a truly comprehensive real estate transaction service on the Web. These networks of real estate service providers promise to reduce paperwork, speed up communication and bring buyers and sellers to the virtual closing table faster than ever before.

YOUR GOALS MUST BE SPECIFIC AND MEASURABLE

YOUR GOALS MUST BE SPECIFIC AND MEASURABLE

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then starting on the first one.” –  Mark Twain

Key element number 3 in achieving your goals is that your goals must be specific and measurable.   Just saying you would like to make $100,000.00 this year won’t get you $100,000.00.  You need to map out your plan of action.  This course of action fits the self-employed as opposed to a person drawing a salary. If you are not self-employed, then your salary is tied to what the company thinks you are worth.  An employee will either have to prove he/she is worth more, change companies where there is room to grow or do something on the side that is your own business and where you control how much you make.

Remember, just saying you want to make $100,000.00 isn’t enough; you need to break that amount down into months, then weeks, then days and hours if that will help you visualize the way to achieve your goal.

For this example, I will use real estate sales, since that is what I am most familiar with, but you can apply it to just about any sales position or position where you are paid by the size jobs you bring to the company.

Let’s say the average sales commission – on your side – is $1,500; how do you figure you can make $100,000.00.  Simply divide 100,000 by 1,500 to come up with the amount of deals you need to achieve that number.  So 100,000/1,500 = 66.66 – we will round that number up to 67.  Now you are going to divide 67 by 12 – the number of months in the year (or you can divide by 11 or 10 if you want to take 1 or 2 months off during the year.)  Since you are just starting out, we’ll use the number 12. So 67/12=5.58.  That means you will have to make 5.58 sales every month, or rounded up, 6 sales every month. If you prefer calculating by the quarter, or every 3 months, you will need to make 18 sales every quarter.

OK that sounds easy enough, but are you going to sit and wait for those sales to drop in your lap, or are you going to do something pro-active to get those sales.  Let’s think in terms of how many people it takes to get one listing, or how many homes you need to show before you make one sale.

Let’s start with listings. I’m going to use an arbitrary number, but you will need to find your own number.  Ok, lets say it takes talking to 15 people before you get one listing and you want to acquire 5 listings per month. How many people do you need to talk to in one month to get those 5 listings?  Simply multiply 5×15 to get the number 75.  Now if you break that down into weeks you will divide 75 by 4.33 which equals 17.32.  I always like to round-up since it will be hard to talk to a third of a person.  So now we have a number – 18 people you need to talk to in one week.  You can break that down even further by dividing 18/7=2.57 people per day. Again, round-up to 3 people per day. So now you have a plan of action on getting more listings. To get 5 more listings in one month, you will have to talk to about 3 people per day who are interested in listing their home.

We all know, in this economy, just because you have a listing it doesn’t mean it will sell. You also have to try to sell homes.  On average, how many homes do you show a prospective buyer before they purchase a home – 10, 20, 30?  For this example, we will just use the number 12.  You will need to show 12 homes before your buyer decides to purchase one. You want to sell 6 homes in one month, therefore you will need 6 buyers and show each buyer 12 homes. That’s a whopping 72 homes in one month, or 17 homes in one week – a little easier number to work with! Break that number down more and you need to show 3 homes per day – 17/7=2.42.

Oh, you have no buyers and want to know how are you going to get 6 buyers every month. Utilize the same formula you used to get a listing.  If you have to talk with 15 people before you get one buyer you will need to talk with how many people? 15×6=90 people per month or 90/4.33=20.78 people per week – round-up to 21 then divide 21/7=3 people per day.  So there you have it.  You will need to talk to 3 people every day about selling their home and another 3 people every day about buying a home to get your listings and buyers; and you will need to show each buyer an average of 3 homes per day.

Now you have a plan of action to reach that number of $100,000.00 this year – so get talking!

If you want to lose weight, run a marathon or anything else – just apply the above formula and break down your goal into bite-size pieces.  It makes achieving your goal a lot easier to swallow.

“SHORT SALE” Great Starter Home!

“SHORT SALE”  Great Starter Home!

This is a great home for the price.  The neighborhood is excellent and the lot is one of the larger lots in the area.  All in all,  this little brick gem is a great deal! I sold this home to the owners originally, and now it is time for them to move on.  So here I am selling the home once again. It is adorable and whoever buys this home will be very happy in it as my sellers are. To view more pictures of this home click on the link below.

“SHORT SALE” Great Starter Home!.

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